Modern Men Clothing

            Unlike women, men have more of a sophisticated style. Women are all about standing out and being different. Men are more about the calm looks. Men in Shibuya look for exclusive clothing brands. They like limited edition clothes. Some of the most wanted brands for men are Martin Margiela, Lanvun, Mastermind, and Philip Lim. I find it amusing that fashion in Shibuya is so important that every month magazines and web pages go out on the streets collecting ideas of the latest trends. One of them is the web Fashion in Japan.com (Fashion in Japan). After the loss of Gyaru-o, men became more interested in a look known as Onii-Kei. The Onii-Kei style is a mixture of American and Italian casual clothes. Accessories are quite important in this style. Sunglasses, watches, belts, and waist pouches are popular. Although Onii-Kei men seem like they would be the best dressed, they still have somewhat of a defect. Onii-Kei men are often teased because of their haircuts and call them “wolf hair”. In 2006, Shibuya 109-2 was created. Shibuya 109 remodeled an entire floor dedicated to men’s clothing with the intention to attract Onii-Kei men. This floor is filled with dimmed lights and club music. The stores are filled with Japanese brand boutiques. This makes it irresistible for Onii-Kei men since they are label fanatics. Most of the clothes that are sold in Shibuya 109-2 are pretty affordable. For example, a T-shirt would be sold at about 3,000 yen or 27 U.S dollars. The price of jeans goes up to 10,000 yen or 91 U.S dollars (Fashion in Japan). Throughout the history of fashion, women are the ones who normally are the leaders of trends, but ever since the discovery of the Onii-Kei, I am not so sure this will stay the same.